TRIWA and Caliroots Join Forces on the Business/Pleasure Timepiece
Swedish accessory brand TRIWA works in collaboration with Caliroots in a new timepiece entitled the 'Business/Pleasure' watch. The new watch is themed around 4//20 and is designed to capture the essence of a relaxed Californian environment. There are also some fun accents throughout the piece that nod to the cannabis-friendly day.
The straps are complete in an army green hue and feature graphics that read both "Business" and "Pleasure." The front of the piece showcases a palm tree motif and both branding details are printed at the back of the watch. To nod to the overall 4/20 theme even further, there is a "20 Past" accent in transparent red in reference to bloodshot eyes. The Cali Palm accent is also seen on the face of the watch along with some yellow details at the dial before it is rounded out with a gun matte brushed encasing.
The straps are complete in an army green hue and feature graphics that read both "Business" and "Pleasure." The front of the piece showcases a palm tree motif and both branding details are printed at the back of the watch. To nod to the overall 4/20 theme even further, there is a "20 Past" accent in transparent red in reference to bloodshot eyes. The Cali Palm accent is also seen on the face of the watch along with some yellow details at the dial before it is rounded out with a gun matte brushed encasing.
Trend Themes
1. Cannabis-themed Fashion - Business professionals can explore the disruptive innovation opportunity of incorporating cannabis-themed designs into clothing, accessories, and other fashion items.
2. Collaborative Brand Partnerships - The collaboration between TRIWA and Caliroots demonstrates the potential disruptive innovation opportunity for businesses to join forces and create unique, themed products that cater to niche markets.
3. Incorporating Themes Into Product Design - The 'Business/Pleasure' watch showcases the disruptive innovation opportunity for incorporating themes, such as 4/20, into product design to appeal to specific consumer segments.
Industry Implications
1. Fashion - The fashion industry can explore the disruptive innovation opportunity of incorporating cannabis-themed designs into clothing, accessories, and other fashion items.
2. Watchmaking - The watchmaking industry can consider disruptive innovation opportunities by creating themed timepieces in collaboration with other brands, appealing to niche consumer markets.
3. Accessories - The accessories industry can capitalize on the disruptive innovation opportunity of incorporating themed designs, such as the 'Business/Pleasure' watch, to attract specific consumer segments.
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