Jeremy Gutsche's award-winning book 'Exploiting Chaos' teaches its readers the importance of having a clear business perspective in today's ever-changing market. The innovation keynote speaker suggests that one's perspective is the way they look at the future and the problems they are going to try to solve. It is very important for modern brands to have a clear understanding of what it is they are trying to do.
Jeremy's book notes that businesses or CEOs must be able to define their brands when asked.
"When someone asks you to define your organization, what is your answer? How do you describe your role?
Your answer is your perspective, and it has a meaningful impact on your destiny."
This question serves as the foundation for a large portion of Jeremy's book and is revisited throughout the chapters as well as his keynote. You can read a FREE copy of Jeremy's book here.