Jeremy Gutsche's highly anticipated second business novel, Better and Faster: The Proven Path to Unstoppable Ideas, dives into case studies from various top tier brands and their secrets to success.
Unlike countless retail companies, Zara is a unique brand that has unlocked a way to out-innovate, out-maneuver and out-smart its competitors. The fashionable European brand's secret? Zara's founder Amancio Ortega relentless drive to continuously be better and quicker at adapting to stay on top of the cutting edge in the realm of fashion and design. He shares his key to success in this insightful takeaway, "The daily task is marked by self-improvement and the search for new opportunity."
Ortega's work mentality taps into one of Gutsche's key Hunter instincts, to continuously be improving in order to spot new clusters of opportunity.