The Coca-Cola Founders Program is a Corporate-Sponsored Business Incubator
In an effort to get ahead, Coca-Cola is one of the big consumer brands looking to get in on the business incubator game. The Coca-Cola Founders Program not only provides investment opportunities in new, innovative startups, but also gives the brand fresh insight. Companies starting from fresh can offer corporations like Coca-Cola the "creativity, agility and speed to market they lack" according to TechCrunch.
The new program provides budding entrepreneurs funds from $1 to $1 million. They are also offering executive expertise to these new ventures to help them get their creative ideas off the ground. This presents some challenges, as Coca-Cola VP of Innovation David Butler explains, because often large brands don't mix well with small startups. The international program will certainly be an experiment.
The new program provides budding entrepreneurs funds from $1 to $1 million. They are also offering executive expertise to these new ventures to help them get their creative ideas off the ground. This presents some challenges, as Coca-Cola VP of Innovation David Butler explains, because often large brands don't mix well with small startups. The international program will certainly be an experiment.
