In an effort to get ahead, Coca-Cola is one of the big consumer brands looking to get in on the business incubator game. The Coca-Cola Founders Program not only provides investment opportunities in new, innovative startups, but also gives the brand fresh insight. Companies starting from fresh can offer corporations like Coca-Cola the "creativity, agility and speed to market they lack" according to TechCrunch.
The new program provides budding entrepreneurs funds from $1 to $1 million. They are also offering executive expertise to these new ventures to help them get their creative ideas off the ground. This presents some challenges, as Coca-Cola VP of Innovation David Butler explains, because often large brands don't mix well with small startups. The international program will certainly be an experiment.