'Fritos' and 'Sonic Drive-In' Have Debuted a New Combination Wrap
Colin Smith — December 10, 2021 — Marketing
References: sonicdrivein & brandeating
'Fritos,' the food manufacturer famous for its crunchy corn chips, has teamed up with 'Sonic Drive-In' to bring co-branded burrito foods to Sonic's menu. Sonic Drive-In has a wide array of comfort foods that are full of experimental flavors, and it often tries unique menu combinations to appease customers. The 'Fritos Chili Cheese Wrap' is a high-quality Sonic burrito stuffed with chili, cheese, and small pieces of Fritos corn chips.
The Fritos chips give the cheese and chili burrito, which is typically very juicy, an added crunch. This diversifies the mouthfeel of the burrito by bringing a unique product into its ingredients. This burrito will be available for a limited time at participating Sonic Drive-In locations and is available in regular and 'Junior' sizes, which are roughly 650 calories and 380 calories, respectively.
Image Credit: Sonic Drive-In
The Fritos chips give the cheese and chili burrito, which is typically very juicy, an added crunch. This diversifies the mouthfeel of the burrito by bringing a unique product into its ingredients. This burrito will be available for a limited time at participating Sonic Drive-In locations and is available in regular and 'Junior' sizes, which are roughly 650 calories and 380 calories, respectively.
Image Credit: Sonic Drive-In
Trend Themes
1. Co-branded Food Products - Collaborations between food companies can bring together unique ingredients and flavors, creating innovative products that capture consumer attention.
2. Comfort Food Fusion - Restaurants are experimenting with combining classic comfort foods in new and unexpected ways to create exciting menu offerings.
3. Bringing Snacks to Meals - Incorporating popular snack foods into traditional meals provides a new sensory experience and adds an element of playfulness to the dining experience.
Industry Implications
1. Fast Food Industry - Fast food chains are constantly looking for new and innovative ways to attract customers and create buzz around their products.
2. Snack Food Industry - Collaborating with restaurants and food chains can help snack food companies expand their reach beyond traditional snacking occasions.
3. Convenience Store Industry - Convenience stores can consider partnering with fast food chains to offer unique co-branded menu items that differentiate them from other convenience store options.
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