Sonic has your summer snacking needs covered with the debut of the ultra-sharable new dish, Frychos.
Frychos is a seasonal dish that's been added to Sonic's app-exclusive Summer Snacking Menu – a menu that's only available to app users. Just as the name suggests, the new Frychos are a cross between French fries and a plate of nachos. As the online description reads: "Crispy fries, creamy cheese sauce, crispy bacon pieces, diced onions, and spicy jalapenos topped with zesty baja sauce." But because the dish is available to order through the brand's app, you can customize your Frychos to remove any ingredient that doesn't suit your taste buds. Ordering through the app also allows you to add condiment packets like Honey Mustard, Ketchup, or Signature Suce.
Image Credit: Sonic
Why This Trend Is Growing
- App-exclusive Menus
- An opportunity for fast-food restaurants to utilize their mobile apps by offering unique dishes and exclusive menus.
- Hybrid Food
- Creating unusual food combinations can pique consumer interest and increase sales in the fast-food industry.
- Customizable Fast Food
- Offering customizable food options through mobile apps can attract customers and increase brand loyalty.
Industries Being Reshaped
- Fast-food Industry
- There is ample opportunity for innovation in the fast-food industry by introducing unique dishes and customizable options through mobile apps.
- Mobile App Development
- Mobile app developers can collaborate with fast-food chains to develop app-exclusive menus and new features for their mobile apps.
- Food Delivery Services
- Food delivery services can partner with fast-food chains to offer an app-exclusive menu to their customers, providing a unique selling point and increasing revenue streams.
