4 Rivers Smokehouse is Adding Beyond Meat "Burnt Ends" to Its Menu
Laura McQuarrie — October 31, 2019 — Lifestyle
References: 4rsmokehouse & vegnews
Restaurants of all kinds are now introducing burgers made with the incredibly popular plant-based products from Beyond Meat but 4 Rivers Smokehouse has plans to introduce meatless "burnt ends" to differentiate itself. The new menu item, made with Beyond Meat, will be double-smoked and slow-roasted in the same way that the smokehouse typically treats meat.
According to CEO John Rivers, "We tested jackfruit pulled pork, black bean burgers and vegan sausages; however, none were necessarily unique. In the end, we chose burnt ends due to its popularity on our menu, and because it’s something we’ve not seen offered as a plant-based option."
Knowing that the meatless menu item has the potential to intrigue carnivores and vegans alike, the product is smothered in a sauce that's free from dairy and honey.
According to CEO John Rivers, "We tested jackfruit pulled pork, black bean burgers and vegan sausages; however, none were necessarily unique. In the end, we chose burnt ends due to its popularity on our menu, and because it’s something we’ve not seen offered as a plant-based option."
Knowing that the meatless menu item has the potential to intrigue carnivores and vegans alike, the product is smothered in a sauce that's free from dairy and honey.
Trend Themes
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Meatless Burnt Ends — Introducing meatless burnt ends made with Beyond Meat as a unique plant-based option.
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Double-smoked Plant-based Dishes — Exploring the creation of double-smoked meatless dishes using plant-based products.
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Innovative Vegan Barbecue — Responding to the demand for innovative vegan barbecue options like meatless burnt ends.
Industry Implications
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Restaurant — Restaurants can capitalize on the growing demand for plant-based options by offering unique meatless dishes like burnt ends made with Beyond Meat.
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Foodservice — Foodservice providers can cater to vegan and carnivore customers by incorporating innovative plant-based options like double-smoked meatless dishes.
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Plant-based Food Manufacturing — The plant-based food manufacturing industry can create new products, such as meat alternatives for barbecue, like Beyond Meat burnt ends.
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