From giant teddy bear sculptures and heavily patterned facades to beach umbrellas and gigantic billboards, the Burberry monogram is everywhere. In an attempt to rebrand itself, the celebrated luxe fashion house totally reimagines its signature pattern and then, as part of a larger publicity stunt, dominantly inserts it into the narrative of urban environments.
The new Burberry monogram boasts an intricate pattern that centers itself around a B. The color palette is kept to a triad of colors — orange, white and tan. It is clear that through this rebranding initative, the luxe fashion house seeks to make itself more accessible to a younger audience. Embracing street culture, Burberry's presence in the fashion industry is definitely potently accentuated and attention-grabbing.