Italian architect Vincenzo De Cotiis has elevated Burberry's London flagship store with a design inspired by the brand's signature pattern.
The store is located in Knightsbridge, London, and takes up a three-storied retail spot. The design is completed with checkered tiles and mirrored lighting grids - all alluding to the brand's signature raincoat pattern. De Cotiis was inspired by the domestic sphere and wanted to make the space feel like a home - one where customers feel comfortable roaming about. Burberry's core colors - beige, black, white, and red - are found throughout the retail space, woven into specific design elements.
The space is finished with glossy white floors and stands, which open the space and create a gallery-like atmosphere. The architect equally draws on the classical Knightsbridge architecture through a custom-made island used to display footwear.
Image Credit: Vincenzo De Cotiis
Key Themes Behind This Trend
- Signature Pattern Store Designs
- Creating retail spaces that incorporate a brand's signature pattern for immersive experiences.
- Domestic-inspired Retail Design
- Drawing inspiration from the familiar home aesthetic to create a more welcoming retail experience.
- Gallery-like Retail Spaces
- Designing retail spaces that feel more like galleries to create a high-end, luxury shopping experience.
Where This Applies
- Fashion Industry
- Opportunities for fashion brands to create immersive, signature retail spaces that better reflect the brand aesthetic and create customer loyalty.
- Architecture Industry
- Potential for architects to apply domestic and residential design concepts to commercial retail spaces to create more welcoming and comfortable shopping environments.
- Luxury Retail Industry
- Opportunities for luxury brands to create high-end, gallery-like retail spaces that elevate the in-store shopping experience and create a unique selling proposition.
