These New Bulletproof Gummy Supplements Come in Four Formulas
Michael Hemsworth — June 24, 2021 — Marketing
References: Bulletproof & drugstorenews
These new Bulletproof gummy supplements have been launched by the Keto coffee brand to provide consumers with a science-backed way to enhance their overall health and wellness. The gummies come in four varieties including Turmeric, ADK, Immune and Sleep, which are each targeted towards the specific needs and concerns of consumers. The supplements are each priced at $24.99 per 60-count bottle and are being made available for purchase directly from the brand online or through Amazon.
Bulletproof CEO Larry Bodner spoke on the new Bulletproof gummy supplements saying, "The average consumer looking for a supplement to improve their health doesn’t realize that most gummy vitamins are packed with sugar and are actually not aligned with their nutritional goals. We want to provide supplements with the specific benefits our customers are looking for without hidden ingredients.”
Bulletproof CEO Larry Bodner spoke on the new Bulletproof gummy supplements saying, "The average consumer looking for a supplement to improve their health doesn’t realize that most gummy vitamins are packed with sugar and are actually not aligned with their nutritional goals. We want to provide supplements with the specific benefits our customers are looking for without hidden ingredients.”
Trend Themes
1. Customized Gummy Supplements - Consumers are increasingly seeking targeted supplements in a convenient and enjoyable gummy form.
2. Science-backed Supplements - The demand for supplements with proven health benefits and transparent ingredients is rising.
3. Direct-to-consumer Supplement Sales - As e-commerce grows, more health supplement brands are choosing to sell products directly to consumers.
Industry Implications
1. Nutraceuticals - Combining pharmaceutical and food industries, nutraceuticals companies can explore the growing market for healthy and personalized supplements.
2. E-commerce - Online marketplaces provide an opportunity to sell directly to consumers and offer a range of targeted supplements with increased convenience and customization.
3. Functional Foods - As consumers seek to improve their health through diet, there is a growing demand for functional foods that provide health benefits beyond basic nutrition.
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