Bulleit Frontier Whiskey recently announced that the brand is committing $250,000 to help support the hospital industry in the face of the global pandemic. Called the Bulleit Frontier Fund, the money will be donated to worthy organizations as The USBG National Charity Foundation, Another Round, Another Rally and Southern Smoke Foundation.
Alongside the fund, Bulleit Frontier Whiskey also unveiled a new national creative campaign that will live across TV, digital and social, "starring real bartenders putting their skills to work in unexpected ways as they wait to get back behind the bar." The brand partnered with Lucy Forbes, an acclaimed director to leverage her "unique perspective on the comedy genre and challenging the status quo."
Image Credit: Bulleit Frontier Whiskey