Despite -- or perhaps because of -- society's best efforts, humans are born with animal instincts. This BulGa Oil campaign recognizes this fact, and uses children's toys as props in these prints to communicate a very adult message.
With little risk of designing anything that looks too graphic, the Creative Drops advertising agency of India took a plastic zebra, a cheetah, an elephant, a giraffe, a caribou and a lion and placed them against plain backdrops. The creatures are paired up, with two per print, evidently placed in mating positions.
The tagline of this BulGa Oil campaign reads "Twist a story over a spray," inviting all inhibitions to go during times of intimacy. The massage oil which promises to increase your libido and sex drive is highlighted in the wild inter-species attraction between unlikely four-legged lovers.
Key Themes Behind This Trend
- Interspecies Messaging
- Creating ads that use animal imagery that hint at producing libidinous effect could revolutionize the way sexual wellness is marketed.
- Using Children's Toys for Adult Topics
- Utilizing safe, familiar objects such as children's toys to tackle taboo adult topics could be a new way to achieve subtlety in advertising.
- Suggestive Pairings of Innocent Objects
- Marketing products in unconventional pairings imbued with suggestive meanings could work in opening up dialogue and breaking down barriers related to previously taboo topics.
Where This Applies
- Sexual Wellness Products
- Interspecies messaging and subtle advertising could create completely new market opportunities as it navigates social taboos around sexual wellness.
- Children's Product Industry
- Using children's toys for adult topics and changing contexts in which they are used can lead towards increasing brand recognition for products meant for adult use.
- Digital Marketing
- With the advent of social media and the ease of targeted advertising, creating edgier and more suggestive campaigns online could prove to be successful in disrupting the advertising industry status quo.
