BuiltBurger is an Internet company that allows you to order restaurant-quality delicious hamburgers and have them shipped to your door. All you have to do is wait for it.
These BuiltBurger creations are serious gourmet treats, with flavors like Splendid Stout and Amazing Hot Wing. Plus, you don't have to tell your friends and family about BuiltBurger--you can just take all of their compliments and let them think you are a true barbecue gourmet.
Implications - Modern consumers look for a bit of luxury in all of their products. Items that offer a higher prestige than offers appeal to shoppers who want to experience some sort of exclusivity in their lives.