The newly opened bakery Mel and Mia’s is changing the face of desserts with its build-you-own cake option. Instead of serving up a daily selection of decadent desserts, the DIY cake station allows consumers to customize their perfect treat.
The build-your-own menu at Mel and Mia's allows customers to create custom cakes and cupcakes for less than $5. For cakes, customers simply choose any two layers of cake, one type of custard and one type of frosting. The ingredients are then layers to create a fully custom cake. Ordering a cupcakes is a similar process, except that customers are limited to one cake layer and one frosting.
In short, Mel and Mia's build-you-own cake option is ideal for consumers who like to dream up their own creations, but may not have the time to bake something from scratch.
Key Themes Behind This Trend
- Build-your-own
- The trend of build-your-own options allows consumers to customize their products to their preferences.
- Custom Cakes
- The trend of custom cakes provides personalized dessert options for customers.
- Convenience Desserts
- The trend of customizable desserts offers convenience to customers who want unique treats without the need for baking.
Where This Applies
- Bakery
- The bakery industry can capitalize on the trend of build-your-own desserts by offering customizable options to customers.
- Food Service
- The food service industry can integrate build-your-own dessert stations to cater to customers' individual preferences.
- Event Planning
- The event planning industry can incorporate custom cake options to provide unique dessert experiences for clients' events.
