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Budweiser True Dedication TV Spot

 - Apr 15, 2008
References: budweiser
Budweiser is launching True Dedication, a much anticipated TV spot, and we are the first to bring you the ultra exclusive footage! It won't make it on Budweiser's official site for another week, but Trend Hunter readers can get the first look at the new viral.

The Budweiser UK campaign features a passionate garage band playing Bud inspired instruments.

"Inspired by the dedication that goes into brewing Budweiser, the brand's new advertising campaign captures the passion musicians have for their craft and the social atmosphere that comes from friends getting together," Budweiser says.

"The ad brings you along with the band as they jam in their basement studio and develop their own version of the 1969 classic instrumental 'Popcorn.' The group also takes the stage at their local club for a rendition of Salt 'n Pepa's 'Push It.' To make the music all their own, the musicians have customised their instruments using Budweiser bottles, kegs and cans."

Check it out!