Popular online retailer ModCloth is planning on rolling out a budget-friendly bridal collection for fashionable brides-to-be. While the brand is already popular with its customers for its unique designs and size-inclusive offerings, now the brand is looking to brand out into bridal wear as well.
The new bridal line from ModCloth will feature a wide variety of wedding dresses in the brand's signature bohemian style. All of the gowns will be priced between $175 and $450, making them highly affordable for the average bride. In addition to the 30 wedding dresses, the collection will also include more than 50 bridesmaid dresses priced between $70 and $175. To complete their look, brides-to-be and bridesmaids can also purchase footwear, intimates, accessories and gifts from the brand.
The budget-friendly bridal collection ultimately caters to the growing demand for more affordable wedding dress options.