Popular online retailer ModCloth is planning on rolling out a budget-friendly bridal collection for fashionable brides-to-be. While the brand is already popular with its customers for its unique designs and size-inclusive offerings, now the brand is looking to brand out into bridal wear as well.
The new bridal line from ModCloth will feature a wide variety of wedding dresses in the brand's signature bohemian style. All of the gowns will be priced between $175 and $450, making them highly affordable for the average bride. In addition to the 30 wedding dresses, the collection will also include more than 50 bridesmaid dresses priced between $70 and $175. To complete their look, brides-to-be and bridesmaids can also purchase footwear, intimates, accessories and gifts from the brand.
The budget-friendly bridal collection ultimately caters to the growing demand for more affordable wedding dress options.
Why This Trend Is Growing
- Affordable Bridal Wear
- ModCloth's budget-friendly bridal collection addresses the demand for more affordable wedding dress options.
- Size-inclusive Bridal Fashion
- ModCloth's inclusive sizing in their bridal line recognizes the need for wedding dresses that cater to all body types.
- One-stop Bridal Shopping
- ModCloth's expansion into bridal wear offers brides-to-be and bridesmaids the convenience of purchasing all their wedding essentials from one brand.
Industries Being Reshaped
- Online Retail
- ModCloth's affordable bridal collection highlights the potential for successful online sales of wedding dresses.
- Fashion and Apparel
- The launch of ModCloth's bridal line demonstrates the opportunity for fashion brands to tap into the wedding industry.
- Wedding Planning Services
- ModCloth's expansion into bridal wear presents an opportunity for wedding planners to collaborate with the brand to offer affordable and stylish options for their clients.
