The British Telecom Tower has been an iconic London landmark since its construction in the mid-1960s; for the next few weeks, it'll be an iconic Star Wars landmark thanks to the efforts of LucasFilms and the new BT Tower Lightsaber.
To celebrate the BluRay release of the Star Wars movies, LucasFilms has installed a new light fixture onto the protruding dome of the British Telecom Tower in the center of London. The antenna spire will be made to look like a lighsaber for the coming weeks, alternating between the famous blue, green (Jedi) and red (Sith) tones. The 581-foot beam extends well above the city skyline, reminding the office workers of downtown London of the recently released BluRay director's cut, Star Wars: The Complete Saga.
The unveiling event for BT Tower Lightsaber was attended by C-3PO himself, Anthony Daniels, and will remain among the most memorable marketing ploys devised by LucasArts.
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