The BRUTUS shirt collection for Spring/Summer 2013 makes use of archived prints from the 1970s. Far from looking dated, these prints find themselves right at home with what is going on now in men's fashion. Pin-up print shirts are released alongside solid colored shirts that have patterned pockets. With prints that are interesting, but not too crazy, the BRUTUS shirt collection finds a design balance that is suitable for a wide range of different men.
This classic English label continues to create shirts that fit well with its 'trimfit' cut. The current style of wearing short sleeve button-downs with all the buttons done up looks good with these shirts, which means that these shirts should be exactly what people are looking for once the weather starts heating up again.
Why This Trend Is Growing
- Vintage Print Shirts
- Opportunity to tap into nostalgia by re-releasing vintage print shirts to cater to the current men's fashion trend.
- Archived Prints
- Renew interest in archived prints from the 1970s by incorporating them into contemporary shirt designs.
- Patterned Pockets
- Create unique shirt designs by featuring solid colored shirts with patterned pockets, offering a balanced and fashionable look for men.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can embrace the demand for vintage-inspired print shirts by offering a variety of options to customers.
- Textile Printing
- Opportunity for textile printing companies to collaborate with fashion brands to reproduce archived prints from different eras.
- Fashion Design
- Fashion designers can explore the incorporation of patterned pockets into their collections, adding a unique touch to their designs.
