An Italian-based fashion company, Brutus, pushes the design boundaries by experimenting with unusual leather dyeing techniques. The company has been working on dyeing vegetable tanned leather using unusual pigments.
Brutus has unveiled a leather jacket made from rubber polymers collected from the crumbling of racing tires. Dubbed the Donut SP leather treatment, this new dye technique is all about sustainability; reusing and recycling racing tires shows the world that synthetic leather can, in fact, take on a new existence. The company spent a great deal of time researching, testing, and developing this innovative dyeing substance. What they discovered during the testing period is that rubber polymers made the leather jacket more durable and resistant to abrasions.
Brutus chose Alex Innocenti, a famous Ducati motorcycle rider, to launch this unique leather jacket as the brand ambassador.
Image Credit: Brutus, designboom, designboom