An emerging trend in cutting edge viral videos, ultra-short ADD attention-span spots, are what’s next. 30-second commercials bore people, and often eventually nudge them to TiVO, or at best a general dislike for the product being shown.
Enter the commercial that’s too short to register: the 8-second viral. These next-gen spots cram large doses of disjointed information into a single, seemingly absurd burst of noise and jump-cut visuals. Leaving the viewer in a mild state of shock and awe, these minimal works end up being more thought-provoking than their long winded cousins.
Seemingly nonsensical titles lead the way, so keep your eyes peeled.
What's Driving This Trend
- Ultra-short Viral Videos
- Opportunity for companies to create attention-grabbing, thought-provoking content in just a few seconds.
- ADD Attention-span Commercials
- Opportunity for companies to capture the short attention spans of viewers with quick, impactful messages.
- Disjointed Information Ads
- Opportunity for companies to use jump-cut visuals and seemingly absurd bursts of noise to stand out in a crowded advertising space.
Who This Affects Most
- Advertising
- The advertising industry can utilize the trend towards ultra-short viral videos to engage audiences and improve brand awareness.
- Marketing
- Marketing professionals can leverage the power of ADD attention-span commercials to create memorable messages that resonate with their target audience.
- Media Production
- Media production companies can provide clients with high-quality, visually stunning disjointed information ads that break through the noise and generate brand awareness.
