An emerging trend in cutting edge viral videos, ultra-short ADD attention-span spots, are what’s next. 30-second commercials bore people, and often eventually nudge them to TiVO, or at best a general dislike for the product being shown.
Enter the commercial that’s too short to register: the 8-second viral. These next-gen spots cram large doses of disjointed information into a single, seemingly absurd burst of noise and jump-cut visuals. Leaving the viewer in a mild state of shock and awe, these minimal works end up being more thought-provoking than their long winded cousins.
Seemingly nonsensical titles lead the way, so keep your eyes peeled.