Rihanna's Fenty beauty is no stranger to offering a myriad of flattering cosmetic products, and its most recent brown matte lipstick addition to its Stunna Lip Paint solidifies just that.
The cult-favorite lip product is now available in a deep chocolate colorway that offers a universally flattering addition to anyone's makeup collection. Perfect for the fall and approaching winter season, this rich brown offers a more laid-back hue that can be worn to dinner or a night on the town.
Like the other products in the line, this colorway offers a vibrant look that's easily applied. Both moisturizing and weightless, this matte lippie offer 12 hours of comfortable wear, making for the perfect addition to one's vanity bag.
What Makes This Trend Stand Out
- Deep Brown Matte Lipsticks
- The trend of offering deeper and richer shades of lipstick with a matte finish presents opportunities for companies to differentiate themselves and appeal to a wider range of skin tones.
- Long-wearing Lipstick Formulas
- The trend of offering long-lasting, comfortable lipstick formulas presents opportunities for companies to address the common pain point of lipstick wearing off quickly or feeling uncomfortable.
- Universal Makeup Shades
- The trend of offering makeup products in universally flattering shades presents opportunities for companies to appeal to a wider range of consumers and address the lack of inclusivity in the beauty industry.
Sectors Adopting This
- Beauty Industry
- The beauty industry has an opportunity to differentiate itself and appeal to a wider range of skin tones by offering deeper and richer shades of lipstick with a matte finish.
- Cosmetics Industry
- The cosmetics industry has an opportunity to address the common pain point of lipstick wearing off quickly or feeling uncomfortable by offering long-lasting, comfortable lipstick formulas.
- Fashion Industry
- The fashion industry has an opportunity to appeal to a wider range of consumers and promote inclusivity by featuring models and influencers of various skin tones and showcasing universally flattering makeup shades.
