Hand-Capped Condiment Packaging

The Brooklyn Salsa Company Branding Exudes a Love for the City

The Brooklyn Salsa Company started out as an underground taco delivery service in the heart of the bustling city. Since then the DIY enterprise has released a line of specialty salsas that are sure to heat up any fiesta. Staying true to its do-it-yourself roots, these fiery pots of salsa sport sharp homemade labels. For an added personal touch, every jar is hand-sealed by a member of The Brooklyn Salsa Company family.

Using only locally sourced produce from urban farms in the area, this premium condiment company makes salsa with a conscious. None of the sauces contain preservatives or artificial sweeteners. To exemplify this direct approach to food, the jars sport a simple but vibrant label, color-coated to help consumers differentiate the variety of salsa at a glance. Adorned with a silhouetted rendering of the landmass that is Brooklyn, these labels exude a love for the city and good food.

Simple, clean and intimate, The Brooklyn Salsa Company packaging is minimal and beautiful.

DIY Food Businesses
There is an opportunity for businesses to start as DIY home delivery enterprises and eventually release specialty products.
Local Sourcing
Consumers value locally sourced ingredients and companies can market their premium products through sustainable sourcing.
Minimalist Packaging
Minimalist design is becoming more popular in packaging, allowing for a clean and intimate aesthetic.

Sectors Adopting This

Food Manufacturing Industry
With the increasing trend towards locally sourced, sustainable and personalized food, the food manufacturing industry has the opportunity to create innovative and conscious products.
Home Delivery Services
Home delivery services have the opportunity to start as DIY food businesses that can eventually expand into more specialized and premium products.
Graphic Design Industry
Minimalist packaging design is gaining popularity, and the graphic design industry can create simple and sleek designs for consumer products.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 48%
Freshness 8%