Underground Celebrity Spas

Büro Koray Duman Designed the S10 Gym's New Spa in the West Village

Büro Koray Duman is the design company that created the S10 gym's new underground spa. The gym is known as the "cult gym." It belongs to trainer Stephen Cheuk who trains celebrities such as musicians Diplo and Joe Jonas. The facility's name comes from the level of body fat recommended by the trainer.

Located underground in Manhattan's West Village, the new spa boasts an airy design. Overall, the gym's facilities boast a total of 7,200 square feet. A pale pink sofa snakes through the space to create a sense of movement. The designers sought to maintain the space's industrial qualities while fostering a serene atmosphere for clients to unwind and destress after an intensive workout.

Image Credit: Buro Koray Duman

Underground Celebrity Spas
Creating luxurious and private spas underground for exclusive clients.
Industrial-chic Design
Incorporating industrial elements into high-end designs for a unique and modern aesthetic.
Luxury Fitness Facilities
Combining fitness and luxury to create exclusive workout spaces for high-profile clients.

Where This Applies

Fitness
Creating exclusive and luxurious workout facilities for high-profile clients.
Interior Design
Incorporating industrial elements into high-end designs for desirable and unique spaces.
Hospitality
Creating private and exclusive spa experiences for high-end clients within hotels and resorts.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 54%
Freshness 11%