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Jaguar Continues Its British Villains Campaign with Tom Hiddleston

 - Apr 3, 2014
References: jaguarusa & youtube
Expanding upon the highly popular British Villains commercials that were first produced for the 2014 Super Bowl, Jaguar North America has just released a follow-up called 'The Art of Villainy.' The 'Rendezvous' ad that aired during the Super Bowl XLVIII has now garnered 12 million views on YouTube, becoming Jaguar USA’s most popular upload ever. Naturally, it made sense to continue the campaign for the 2015 F-TYPE Coupe, showing off just how good it is to be bad.

In the two-minute ad, Tom Hiddleston returns to explain what it is that makes a great villain, including always being a step ahead and having a high attention to detail, which can also be applied to Jaguar. The stunning commercial concludes with a Shakespearean quote from Richard II as Hiddleston drives out to conquer England.

Supporting The Art of Villainy, four new 30-second videos were also rolled out for the British Villains campaign, including 'Sound Like a Villain,' 'Drive Like a Villain,' 'Villainous Style,' and 'Have a Plan.' The campaign will continue until July of this year, highlighting the Jaguar F-TYPE Coupe that will go on sale as of May 2014.