Most vessels are content to contain the delicious liquid within, as few strive to celebrate H2O's compelling qualities like this Brita Water Jug concept does. The fluid form that it takes is utterly intriguing, leaving the observer to expect it to suddenly burst forth and puddle.
Designer Daan Ballieu modeled this complex pitcher in Autodesk Inventor and Autodesk Alias which made it possible to create such complex curves. The carafe seems to push the limits of its center of balance so that it visually tips forward at a tantalizing and surprising angle.
Proposed as a transparent plastic container, the Brita Water Jug concept affords a more intimate user experience, enhanced by the mere slight tilt necessary to pour the liquid into a glass.