Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Bridget Hilton and Ben Richardson, Co-Founders of Jack's Soap (INTERVIEW)

1 for 1 Soap

— February 1, 2012 — Social Good
Jack's Soap is a social business operating with a buy one give one model -- for every bar of soap you purchase, they provide a bar of soap to someone in need. We recently profiled the company in more detail, but today we're looking at the social entrepreneurs behind the business. In the questions below, co-founders Bridget Hilton and Ben Richardson share the story of Jack's Soap, where the business idea came from, what inspires them, and how they continue to stay creative.

4 Questions with Bridget Hilton & Ben Richardson, Founders of Jack's Soap

How did the idea for the business model come about?
Ben: For a long time we've had the desire to start a company that has the potential to make a positive difference. I believe Jack's Soap is that company. Our idea is a simple one, for every bar of soap we sell we give one away to someone in need. I'm excited about the possibly of Jack's joining the ranks of a new breed of company that is focused on making positive social changes.


How did you decide to join this sector?
Ben: There is a great trend going on around the globe, started by companies like TOMS shoes, who put social progress above profit. I don't consider Jack's to be in the skin care sector although technically I guess we are. I consider Jack's to be in the business of giving and I hope that we can give away a lot of soap.
Bridget: Agreed. Starting a business is great, but I think our generation has realized that it is not enough. If every product you bought had a positive impact, think of how much the world would change.


How do you get your inspiration?
Ben: I draw inspiration from the possibility of making a positive difference in someone else's life. I think there is great need to raise awareness of personal hygiene issues around the globe, 5,000 children die per day from diseases that can easily be prevented by washing their hands. Access to soap isn't enough; education about the importance of good personal hygiene will play an equally important role in curbing current trends.
Bridget: I’m inspired by the fact that we are working with local soap makers in countries like Ethiopia to bolster their local businesses and at the same time change the futures of the young children by teaching them about a healthier lifestyle. I feel this is a much more sustainable way of giving than just dropping off product.


How do you reset yourself to be creative? Do you have any rituals?
Bridget: I disconnect. I love social media and being online as much as anyone, but it helps me to go for a hike, play guitar or go read a book outside. I feel that the best ideas come when I’m not trying to focus on multiple things.
Ben: I have to be relaxed to be creative. Taking a moment to just focus on berating usually puts me in a positive state of mind.


What’s next for Jack’s?
Bridget: Spreading the word about our mission, connecting with other change makers, and hopefully getting into national retail in 2012. We plan on expanding to more organic products so we can increase the impact we are making in third world countries. Stay tuned!
4.9
Score
Popularity
Activity
Freshness