The Breyers Dairy-Free Ice Cream is a new frozen dessert for consumers who are looking for a way to avoid dairy and other animal ingredients. The ice cream boasts a low-calorie profile that contains just 330 calories per tub to make it a more acceptable option to finish off when compared to traditional dairy-based ice creams. While dairy-free, the ice cream also features a lower sugar and higher protein profile compared to other options on the market to address the need for more health-focused prepackaged vegan fare.
VP for Refreshments at Unilever UK Noel Clarke spoke about the inspiration behind the new Breyers Dairy-Free Ice Cream saying, "The lower-calorie segment is growing fast and Breyers has been a key factor in the category’s success – it is one of Unilever’s most successful brand launches in ice cream in the last five years. To take it to the next level, we are introducing a new vegan-friendly flavor to open up the brand to even more consumers who enjoy a dairy-free diet."
Why This Trend Is Growing
- Low-calorie Vegan Food
- Opportunities for innovation in the development of plant-based food products with lower caloric content.
- Health-focused Vegan Products
- Opportunities for innovation in creating plant-based food products with better nutritional profiles and that cater to health-conscious consumers.
- Plant-based Alternative Food Market Growth
- Opportunities for innovation in developing more plant-based food products and leveraging the growing trend towards sustainable, ethical, and healthy food options.
Industries Being Reshaped
- Food and Beverage
- Opportunities for innovation in creating more plant-based food options that cater to ethical, sustainable, and health-conscious consumers.
- Vegan and Vegetarian Food Market
- Opportunities for innovation in developing plant-based food products to cater to the growing demand by vegan and vegetarian consumers.
- Frozen Desserts Market
- Opportunities for innovation in developing plant-based frozen dessert options to cater to consumers looking for healthier and ethical dessert options.
