The Breyers Dairy-Free Ice Cream is a new frozen dessert for consumers who are looking for a way to avoid dairy and other animal ingredients. The ice cream boasts a low-calorie profile that contains just 330 calories per tub to make it a more acceptable option to finish off when compared to traditional dairy-based ice creams. While dairy-free, the ice cream also features a lower sugar and higher protein profile compared to other options on the market to address the need for more health-focused prepackaged vegan fare.
VP for Refreshments at Unilever UK Noel Clarke spoke about the inspiration behind the new Breyers Dairy-Free Ice Cream saying, "The lower-calorie segment is growing fast and Breyers has been a key factor in the category’s success – it is one of Unilever’s most successful brand launches in ice cream in the last five years. To take it to the next level, we are introducing a new vegan-friendly flavor to open up the brand to even more consumers who enjoy a dairy-free diet."