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Explanatory Brew Guides

This Infographic Turns Readers into a Beer Expert in Under 20 Minutes

— January 9, 2016 — Marketing
For consumers looking to learn a bit more about the history and terminology surrounding the beer industry, this handy brew guide put together by lifestyle blog She Knows offers a comprehensive understanding geared towards female audiences. The infographic is designed to help educated readers to the level of expert on the topic of beer in one single read.

Understanding beer and the various types of craft brews can be challenging to unfamiliar consumers, making the 'Become a Beer Nerd in Under 20 Minutes' an ideal read. The chart breaks down different types of beer by larger and ales, explaining what each type tastes like and the science behind it. In addition, the guide shares helpful key terms and jargon used in discussing beer flavor.
Trend Themes
1. Craft Beer Education - A trend towards providing comprehensive resources and guides to educate consumers on the history, types, and flavors of craft beer.
2. Targeted Infographics - The use of visually appealing and informative infographics to teach consumers about specific industries or topics, such as beer.
3. Gender-inclusive Beer Education - An emerging trend of creating educational resources and content specifically tailored towards female audiences to promote inclusivity in the beer industry.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on the need for educational materials to help consumers understand the world of craft beer.
2. Graphic Design - Graphic design and infographic creation services can be in demand as businesses seek visually appealing and informative ways to present complex information.
3. Lifestyle and Food Blogging - Lifestyle and food bloggers can leverage the growing interest in beer education by providing comprehensive guides and content specifically targeted towards their audience.
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