To celebrate the up-and-coming Brazil 2014 World Cup series, Continental Tires released a series of tire ads that depict Brazilian cities cleverly etched into car tires.
In honor of the 2014 FIFA World Cup series being held in Brazil, Continental Tires specifically dedicated its latest print ads to commemorating the beautiful Brazilian city skylines. The ad showcases a heavy-duty Continental Tire covered in a miniature 3D Brazilian cities filled with skyscrapers, cars and roadways in front of a yellow background. The cities look as if they've been expertly carved into the tire treads. This particular ad showcases a detailed and intricate aerial view of the country's largest city, São Paulo.
Continental Tires is one of the many brands capitalizing on the hype and popularity of the FIFA World Cup series being held in several Brazilian venues.
What's Driving This Trend
- Cityscape-themed Advertisements
- There is an opportunity for tire brands to create cityscape-themed ads that celebrate major sporting events being held in those cities.
- 3d-printed Tire Art
- There is an opportunity for tire brands to create intricate 3D-printed tire art that highlights landmark and famous places.
- Community Engagement Campaigns
- There is an opportunity for tire brands to run community engagement campaigns around city landmarks to drive brand awareness.
Who This Affects Most
- Automotive
- The automotive industry can use cityscape-themed ads and 3D-printed tire art to promote their brand and engage customers.
- Sports
- Sports industries can collaborate with tire brands to celebrate major events such as the World Cup with community engagement campaigns and limited edition products.
- Marketing
- Marketing agencies can use cityscape-themed ads and 3D-printed tire art to create unique and memorable advertising campaigns for their clients.
