Researchers at John Hopkins University recently teamed up with Baltimore Coffee and Tea Co. and Brassica Protection Products to produce an immunity-boosting drink called Brassica coffee. With a growing demand for functional drinks and other nutrient-rich products, this specialty coffee could soon become the go-to drink for health-conscious consumers.
Brassica coffee is a powerful coffee blend that boasts the same health benefits as a serving of broccoli. The coffee itself is made with glucoraphanin, which is extracted from broccoli seeds. According to researchers, this ingredient can "boost your body’s natural ability to defend itself against pollutants and toxins for up to 72 hours." This means that consumers can enjoy all the health benefits of eating broccoli without sacrificing their favorite morning beverage.
The antioxidant-rich coffee is likely to appeal to health-conscious consumers looking for an easy way to pack more nutrition into their diet.
Why This Trend Is Growing
- Functional Drinks
- With the growing demand for functional drinks, there is an opportunity to innovate and develop more drinks with health benefits.
- Immune-boosting Foods
- Immunity-boosting foods are becoming popular, so there is a chance to develop more food products that promote wellness and help prevent illnesses.
- Nutrient-rich Products
- As consumers become increasingly health-conscious, there is a need to create more nutrient-rich products that can help support a healthy lifestyle.
Industries Being Reshaped
- Coffee Industry
- The coffee industry can take advantage of the growing demand for functional drinks by developing more healthy coffee options like Brassica coffee.
- Functional Foods Industry
- Manufacturers of functional foods can develop more products that help boost the immune system and promote overall wellness, like Brassica coffee.
- Health and Wellness Industry
- The health and wellness industry can expand its product offerings to include more nutrient-rich products that help support a healthy lifestyle, like Brassica coffee.
