With the NHL nearly upon us, YETI is proud to provide Canadian hockey fans with new branded drinkware that displays their favorite team. Regardless of your favorite team, the Leafs or Oilers, the brand offers great team memorabilia that will keep your beverages cold all through the playoffs.
YETI offers a Vancouver Canucks Rambler Tumbler in black and white, a Calgary Flames Rambler in black and white, the Edmonton Oilers Ramblers in black and white, the Toronto Maple Leaf's rambler in black and white, and the Ottawa Senators in black and white. The entire collection is available to purchase online or in authorized dealers (such as MEC) with prices ranging from C$ 44.99 to C$ 59.99.
Image Credit: YETI
Key Themes Behind This Trend
- Sports-themed Drinkware
- Expanding the use of sports team logos and designs onto various drinkware items to create branded memorabilia for consumers.
- Fan-specific Merchandise
- Creating team-specific items to increase fan loyalty and allow consumers to show off their team pride.
- Durable Tumblers
- Providing high-quality, long-lasting tumblers for consumers to use for their beverages while displaying team logos and designs.
Where This Applies
- Sports Merchandise
- Opportunity for sports merchandise companies to expand their product lines beyond clothing and accessories.
- Kitchenware
- Opportunity for kitchenware companies to expand their product lines beyond traditional designs to incorporate sports team logos and designs.
- Online Retail
- Opportunity for online retailers to offer a wider variety of sports-themed drinkware and merchandise for customers to purchase easily.
