Michigan apple distributor BelleHarvest is introducing PAW Patrol branded apples for kids that come in three-pound pouches that present Honeycrisp, Gala and Fuji apples in fun new ways. Families will find these three popular apple varieties presented as Heroic Honeycrisp, the mild and sweet Gotta Fly Gala and the firmly textured Fired Up Fuji apple, each of which features a different character that young fans of PAW Patrol will recognize.
To encourage healthy eating and well-balanced lifestyles, BelleHarvest is also sharing printable coloring pages with families. These playfully branded apples and activities are being introduced at a time when many families are choosing to skip their usual fall festivities in favor of staying home or attending socially distant events.
Image Credit: BelleHarvest
What's Driving This Trend
- Branded Produce
- Opportunity for new brands to promote produce in fun ways and encourage healthy eating habits through kids' partnerships like PAW Patrol.
- Interactive Packaging
- Innovative and engaging packaging strategies such as cartoon branding and activities can create a unique selling proposition for brands and retailers alike.
- Healthy Lifestyle Products
- Promoting healthy eating habits and lifestyles can create competitive advantages for brands that focus on families and children, given the current socio-economic climate that emphasizes hygiene, immunity and overall physical well-being.
Who This Affects Most
- Produce Distribution
- Distribution companies could collaborate with brands to offer interactive, eye-catching and fun packaging that could incentivize families and children to adopt healthier eating habits.
- Children's Entertainment
- Entertainment firms that specialize in children's television, movies and toys can forge partnerships that extend beyond traditional products, such as PAW Patrol-branded apples, to expand brand recognition and loyalty.
- Food Retailers
- Retailers could differentiate their offerings and appeal to families and children by stocking fun, healthy options like PAW Patrol apples, which could help promote healthy eating habits and ultimately expand revenue streams and customer loyalty.
