Kao Japan is Releasing the 'Healthya' Brand Coffee That Burns Fat
Ryan Fowler — April 9, 2013 — Lifestyle
References: foodbeast
Kao Japan is releasing the Healthya brand coffee that is amazingly able to burn fat. These sugar-free Japanese drinks have been in the making for almost 10 years. In order to make this fat-burning coffee, the beans are roasted two and a half times more than average, producing chlorogenic acid. To counter the extra roasting, Healthya uses a “nanotrap” that will reduce the oxides that come from the extra roasting. This complicated process is said to actually burn fat when consumed.
During a 12-week trial, the maker claims that an average of 3.3 pounds was lost by the consumer from drinking one can of Healthya coffee each day. Anyone looking for a way to lose weight while still getting their caffeine fix will definitely want to check out this fat-burning caffeine beverage.
During a 12-week trial, the maker claims that an average of 3.3 pounds was lost by the consumer from drinking one can of Healthya coffee each day. Anyone looking for a way to lose weight while still getting their caffeine fix will definitely want to check out this fat-burning caffeine beverage.
Trend Themes
-
Fat-burning Beverages — The emerging trend of fat-burning beverages presents opportunities for innovative drink manufacturers to create calorie-burning drinks and tap into the health-conscious market.
-
Functional Coffee — Functional coffee, such as the Healthya brand, offers a disruptive innovation opportunity for the coffee industry by combining the benefits of coffee consumption with features like fat burning.
-
Coffee Roasting Techniques — The unique coffee roasting techniques used in fat-burning coffee production highlight the potential for disruption and experimentation within the coffee roasting industry.
Industry Implications
-
Beverage Manufacturing — The fat-burning beverage trend presents opportunities for beverage manufacturers to create innovative and healthy drink options that cater to fitness-conscious consumers.
-
Coffee Production — The development of fat-burning coffee like Healthya opens up opportunities for coffee producers to explore novel flavor profiles and functional coffee variants.
-
Weight Loss Market — The introduction of calorie-burning caffeine drinks reflects a disruptive innovation opportunity for the weight loss industry to offer unique products that combine weight management with everyday consumption habits.
2.2
Score
Popularity
Activity
Freshness
