It may look dysfunctional and haphazard, but the idea behind Bram Boo's latest design creations is one of organized chaos.
Included in the designs are chairs, tables and storage units. The Bram Boo furniture all features slanted and stacked boxes, intended for extra storage. While some of the boxes may make for uncomfortable or impossible use of the actual furniture, it will certainly keep things orderly.
Implications - North American consumers are wary of products which their peers can easily ascertain. As such, products which appear exclusive often garner much more attention from day-to-day consumers. Corporations looking to differentiate themselves from their peers need to consider design elements which aren't easily replicable by their competition.