Brutalist Concrete Furniture

The 'Brute' Furniture Concept by Ramanna Shrinivas is Customizable

The 'Brute' furniture concept has been designed by Ramanna Shrinivas as an outdoor or indoor collection of fixtures to support a range of different orientations. The furniture is designed with a solid base and includes a table as well as a chair, which can be used in different ways. The chair can be connected to the table to form a single-seater layout, while also accommodating a pair for two people and up to four for larger groups.

The 'Brute' furniture concept focuses on customization to help it fit into any space seamlessly, and works seamlessly in any space. The chair unit can be paired with your choice of backrest to offer a touch of warmth in comparison to the concrete construction.

Customizable Concrete Furniture
The 'Brute' furniture concept by Ramanna Shrinivas allows for customization, presenting disruptive innovation opportunities for furniture manufacturers to offer unique, customizable options to their customers.
Multi-functional Furniture
The 'Brute' furniture concept's multi-functional design that accommodates different orientations and group sizes presents disruptive innovation opportunities for furniture manufacturers to create furniture that serves multiple purposes.
Warmth in Concrete Furniture
The 'Brute' furniture concept's pairing of concrete with choice of backrest presents disruptive innovation opportunities for furniture manufacturers to create a line of furniture that combines the industrial look of concrete with the warmth of backrest materials.

Who This Affects Most

Furniture Manufacturing
The 'Brute' furniture concept's customization and multi-functional design present disruptive innovation opportunities for furniture manufacturers to offer unique furniture solutions that cater to different orientations and group sizes.
Interior Design
The 'Brute' furniture concept's customizable and multi-functional design present disruptive innovation opportunities for interior designers to create unique spaces that cater to different needs and preferences of clients through the use of versatile furniture pieces.
Architecture and Construction
The 'Brute' furniture concept's use of concrete presents disruptive innovation opportunities for architects and construction firms to create unique spaces that use this material in a functional and aesthetic way.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 71%
Freshness 13%