Braided Bonding

Close Companionship Via Self-Inflicted Conjoined Hairstyles

I have never really been a big fan of extreme hair fetishes, but this braiding-your-hair-together business is quite weird and really funny, especially the group of happy hippie girls connected via hair braids. It looks like some spiritual act but is in fact a human sculpture in an art parade.

The quirky romantic pastime of braiding your hair to your partner’s beard is certainly a little weird, however. Or is it some kind of symbolic act which carries a significant ritual of love that I’m just not seeing? Anyone?

Hair Bonding
Innovative hair styling techniques that involve bonding hair to create unconventional looks.
Social Art
Using the human body as a canvas to create group art pieces that range from quirky to surreal.
Symbolic Rituals
Inventing meaningful rituals that combine social and spiritual practices.

Sectors Adopting This

Beauty and Personal Care
Opportunities for new hair products and styling services that cater to clients interested in unconventional hair bonding techniques.
Performance Art
Creating group performances that rely on unconventional body art as a means of self-expression.
Wedding Industry
Incorporating bonding hair techniques into wedding rituals and ceremonies as a way to symbolize unity and connectedness.
SCORE
4.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 56%
Freshness 8%