Kitsch's Bond Repair Solid Hair Mask Restores Hair Strength
Laura McQuarrie — March 21, 2024 — Fashion
References: mykitsch & fastcompany
Solid shampoo and conditioner products have become popular as eco-friendly haircare solutions and now this sustainable format is expanding to include other kinds of treatments, as seen in Kitsch's Strengthening Bond Repair Solid Hair Mask. This product is best used once weekly in place of conditioner and it can be activated like any other solid shampoo product by rubbing the bar with water to form a rich lather.
This formula by Kitsch strengthens hair with supremely nourishing ingredients like coconut oil, sunflower seed oil, marula seed oil and a vegan keratin-like protein.
This plastic-reducing haircare product from Kitsch is 4ocean certified, which helps to remove one shampoo bottle’s worth of plastic from the world's oceans, rivers and coastlines when a bar is purchased.
This formula by Kitsch strengthens hair with supremely nourishing ingredients like coconut oil, sunflower seed oil, marula seed oil and a vegan keratin-like protein.
This plastic-reducing haircare product from Kitsch is 4ocean certified, which helps to remove one shampoo bottle’s worth of plastic from the world's oceans, rivers and coastlines when a bar is purchased.
Trend Themes
1. Solid Haircare Innovations - Exploration of new sustainable formats for various hair treatments beyond shampoo and conditioner products.
2. Eco-friendly Bond Repair Solutions - Development of eco-conscious hair masks that strengthen hair using nourishing, plant-based ingredients.
3. Plastic-reducing Beauty Products - Creation of beauty products that are 4ocean certified and help remove plastic waste from oceans, rivers, and coastlines.
Industry Implications
1. Haircare Industry - Opportunities for companies to innovate with solid formats for a wide range of hair treatments.
2. Eco-friendly Beauty Industry - Potential for the beauty industry to offer eco-conscious products that focus on repair and sustainability.
3. Sustainability and Recycling Industry - Rise of beauty products that actively contribute to plastic waste reduction, creating a demand for sustainable packaging solutions.
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