'Boxy Girls' is a line of toys that put a modern spin on fashion dolls that are sold with outfits and accessories, as well as add-ons that may be purchased separately. Rather than simply presenting kids with packaging that shows all of the accompanying items in plain view, Boxy Girls conceals the accessories in boxes that are to be unwrapped.
Inspired by online shopping, Boxy Girls are dolls that love to get new clothes, shoes, jewelry pieces and tech accessories. Following Season 1, Boxy Girls Season 2 introduces four new characters and five new surprise-inside boxes.
Boxy Girls also sells a Big Box, which includes exclusive dolls, dozens of fashion surprises and 28 boxes to open.