Boxed macaroni products are commonly found in grocery stores but they are typically non-perishable and made up of a combination of dry noodles and powdered cheese.
Super Snack Time is out to change this with its Mac & Cheese in a Box, which is sold as a fully cooked, frozen product. Semolina elbow pasta is at the base of each meal, which can be purchased in varieties—like classic Five Cheese for an "extreme cheese meltdown" or Southwestern Style with a "beefy tortilla taste"—all made with real cheese.
When it comes to preparing these products from frozen, consumers are able to heat the loaded macaroni and cheese meals up in the microwave, which should take no more than a few minutes.
What's Driving This Trend
- Fully Cooked Boxed Meals
- Fully cooked boxed meals offer convenience for busy consumers and the opportunity for food companies to use real ingredients and market the quality of their products.
- Gourmet Frozen Food
- Gourmet frozen food provides an innovative solution for busy households, while also offering opportunities for companies to introduce unique flavors and premium ingredients.
- Quick and Easy Meal Solutions
- Quick and easy meal solutions cater to the needs of busy consumers, and present opportunities for companies to create new products that offer convenience without sacrificing taste or quality.
Who This Affects Most
- Frozen Food Industry
- The frozen food industry can benefit from incorporating real ingredients and unique flavors into their products, while also focusing on convenience and easy preparation methods.
- Meal Kit Delivery Industry
- Meal kit delivery services can take advantage of the rise in demand for quick and easy meal solutions by offering fully cooked meals as part of their product offerings.
- Convenience Store Industry
- Convenience stores can capitalize on the trend of fully cooked boxed meals by offering a wider variety of gourmet options that cater to the needs of busy consumers.
