Smartphone-Connected Dumbbells

The Bowflex SelectTech 560 Dumbbells Enhance Workouts at CES 2016

Modern consumers are becoming more accustomed to products like fitness trackers and smartphones than ever, so Bowflex SelectTech 560 Dumbbells are designed to help merge technologies. Fitted with a bevy of sensors, the dumbbells work to count reps and calories burned to make workouts as workouts as efficient as possible.

The Bowflex SelectTech 560 Dumbbells connect to smartphones to allow users to see their workout results in the accompanying app and adjust accordingly the next workout. The system works by having users purchase a base model that can then be upgraded with additional weights for an additional fee.

As consumers look to make all aspects of their lives more connected and efficient, the Bowflex SelectTech 560 Dumbbells stand as the next logical step in the fitness world.

Smart Gym Equipment
Incorporating sensors and technology into fitness equipment to create personalized workout experiences and track progress.
Connected Health
Combining technology and healthcare to improve patient outcomes and promote preventative care through remote monitoring and data analysis.
Personalized Wellness
Using technology and data analysis to create tailor-made wellness solutions that cater to individuals' unique needs and lifestyles.

Sectors Adopting This

Fitness
Integrating technology into gym equipment presents an opportunity for companies to differentiate themselves in an increasingly crowded market, attract tech-savvy consumers, and improve workout experiences.
Healthcare
Remote monitoring and data analysis can help healthcare providers monitor patients' health in real-time, improve patient outcomes, and reduce healthcare costs.
Wearables
Integrating sensors and connectivity into wearable devices like fitness trackers and smartwatches can provide users with real-time data and insights about their health and fitness, leading to more personalized and effective wellness solutions.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 38%
Freshness 8%