iFit's NordicTrack iSelect Adjustable Dumbbells stand out as the first voice-controlled dumbbells to work with Alexa. These connected dumbbells offer the benefit of multiple weights, plus they save time and prevent the flow and focus of a workout from being disrupted. The NordicTrack iSelect Adjustable Dumbbells are electronically adjusted from five to 50 pounds using a simple voice command to a compatible Alexa-enabled device.
The patent-pending electronic adjustment by iFIT tackles the pain points that prevent users from experiencing a seamless workout, although they can also be adjusted mechanically by turning a knob. This connected, space-saving piece of workout gear promises to be of value at a time when consumers are continuing to invest in and expand their home gym setups.
What's Driving This Trend
- Voice-controlled Fitness Equipment
- There is an opportunity for companies to develop connected fitness equipment controlled by voice assistants to enhance the ease and flow of workouts.
- Smart Adjustable Weights
- The success of the NordicTrack iSelect Adjustable Dumbbells indicates a potential market for other smart adjustable weights with voice command capabilities.
- Connected Home Gym
- The trend towards investing in home gym setups during the pandemic presents opportunities for companies to create connected fitness equipment that saves space and offers the convenience of voice control.
Who This Affects Most
- Fitness Equipment Manufacturing
- The development of smart adjustable weights and connected fitness equipment presents an opportunity for companies in the fitness equipment manufacturing industry to innovate and capture market share.
- Smart Home Technology
- The compatibility of NordicTrack iSelect Adjustable Dumbbells with Alexa highlights a potential market for smart home technology companies to expand into the fitness equipment space.
- E-commerce
- The trend towards at-home fitness equipment during the pandemic presents an opportunity for e-commerce companies to expand their offerings to include connected fitness equipment controlled by voice commands.
