Nestlé’s Jacked Rabbit is a bottled protein shake that is low in sugar and packed with 38 grams of protein. The product is branded with yellow and blue colors and a buff character, which may remind some of a grown-up version of the mascot behind Nestlé Nesquik. The ready-to-drink protein shakes combines fitness, fun and flavor, and is available in chocolate and vanilla varieties, which share less than one gram of sugar, and fuel the body with calcium and potassium.
Jacked Rabbit was created all thanks to a crowdsourcing program within Nestlé and an opportunity for a new protein shake to be created to challenge the competition in terms of both taste and nutritional value.
What Makes This Trend Stand Out
- Bottled Protein Shakes
- Entrepreneurs and large corporations can innovate by creating new flavors and nutritional compositions for bottled protein shakes such as Jacked Rabbit.
- Low-sugar Products
- The rise in consumer demand for low-sugar products creates an opportunity to introduce more low-sugar options to the market, such as protein shakes like Jacked Rabbit.
- Crowdsourcing Product Development
- Companies can utilize crowdsourcing methods to develop new products based on consumer preferences, like Nestlé did with Jacked Rabbit.
Sectors Adopting This
- Fitness and Nutrition
- The fitness and nutrition industry can capitalize on the growing demand for low-sugar and high-protein products, such as Jacked Rabbit protein shakes.
- Beverage
- The beverage industry can innovate by creating low-sugar and high-protein options like bottled protein shakes such as Jacked Rabbit.
- Consumer Packaged Goods
- Consumer packaged goods companies can utilize crowdsourcing to create products that align with consumer preferences, like Nestlé did with Jacked Rabbit protein shakes.
