The L’Oréal Paris Botanicals Fresh Care collection is one of many new personal care collections that is spotlighting the power and potency of natural ingredients.
The range includes items like Geranium Shine Vinegar, Coriander Strength Potion for fragile hair, Safflower Softening Softening Pomade and Camelina Disciplining Cream "for unruly hair."
As well as spotlighting the natural ingredient inclusions in its products, L’Oréal takes care to note the origins of the ingredients and initiatives it is committed to in relation to sustainability, collaboration and community. The Paris Botanicals Fresh Care is free of silicones, parabens and colorants, yet rich in terms of texture and fragrances. As the brand puts it: "Our search for finer ingredients from natural origin, more sustainable processes and more delightful textures, helped us find a new way to make hair beautiful."