A Moscow-based digital art director took her skills out of the digital realm and applied them to her physical project of botanical typography. The director, Alice Mourou, meticulously created her project, which is still underway, out of natural fresh florals.
Every leaf and flower used is precisely arranged on and around thin florist's wire to give the illusion that the flowers are growing from a vine. The "vine" is then twisted into letters of the alphabet and numbers.
The enchanting project titled 'Blossom Type' is truly a refreshing take on typical typography, which has been heavily created via computer in recent years. The only thing that the artist does for the project through the use of a computer is share her work. She records the making of every letter and number in a YouTube video to showcase the painstaking hard work that goes into each one.
What's Driving This Trend
- Botanical Typography
- The use of fresh flowers to create typography opens up opportunities for unique and visually stunning designs.
- Physical Digital Art
- Blending physical and digital art techniques allows for innovative and captivating projects like botanical typography.
- Authentic Craftsmanship
- The meticulous arrangement of natural florals for typography showcases the value of handmade craftsmanship in a digital-dominated world.
Who This Affects Most
- Graphic Design
- The use of botanic typography techniques can revolutionize the field of graphic design by integrating nature and creativity.
- Floral Arrangement
- Florists can explore the trend of botanical typography to offer unique and customized floral arrangements for special occasions.
- Art Documentation
- Creating video documentation and sharing the process of botanical typography on platforms like YouTube opens up opportunities in the art documentation industry.
