Lightweight Nylon Bags

KAPITAL Launches Boro Bags for the Warmer SS20 Season

KAPITAL unveils a selection of snufkin boro bags to its Spring/Summer 2020 collection as additional lightweight carrying designs. The brand constructs the bags from cotton and nylon materials to prepare for the rising temperatures. The first of the two bags is detailed with a transcription of soft boro textures, mending the patchwork together for a unique indigo visual that showcases conjoined cloths.

The brand uses century-old techniques of Japanese boro to create a nylon material for durability. It gives the bag a sporty aesthetic and lightweight functional feel. The colorway is green, brown, and black for an earthy palette done in a Japanese Ainu pattern. The bags are each complete with a zipper enclosed pocket and adjustable strap.

Image Credit: KAPITAL

Lightweight Carrying Designs
Opportunity for creating innovative, functional bags with lightweight materials for warmer seasons.
Boro Textures
Opportunity to incorporate unique indigo visual patterns using century-old Japanese boro techniques.
Ainu Pattern
Opportunity to explore the use of traditional Japanese Ainu patterns in bag designs.

Where This Applies

Fashion Accessories
Opportunity for fashion accessory brands to create lightweight, durable bags for the warmer seasons.
Textile and Fabric
Opportunity for textile manufacturers to develop nylon materials with unique indigo boro textures.
Japanese Crafts
Opportunity for Japanese craft companies to incorporate traditional Ainu patterns into bag designs.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 14%
Freshness 9%