Spain-based designer Noemí Pla created these hand-drawn labels for the 'Born to be Wild' energy drink brand. Each label is decorated with a different domestic animal of the canine or feline variety.
The hand drawn labels provide a unique and personalized touch to each drink. 'Born to be Wild' also uses bottles as opposed to the traditional can vessels. The bottles are pure white with the image of a cat or dog that is comprised of various geometric shapes.
Additionally, the writing on each bottle appears to be blotted on using a carefully placed stencil. The drinks provide an arts-and-craft vibe that brings a playful and nostalgic feeling to each beverage. Using common images and a non-pretentious stylistic approach appeals to a greater number of average consumers.