Fall-Centric Tonal Low-Cut Sneakers

The Air Jordan 1 Low Gets a Bordeaux Colorway for Fall

Joining the roster for Jordan Brand's Fall 2022 collection is the Bordeaux colorway palette that is seen detailing the iconic Air Jordan. 1 Low silhouette. The upcoming shoe boasts a low-cut shape for the season and blends together hues of Bordeaux, White, and Metallic Silver throughout the entire silhouette.

This continues to build upon the brand's Bordeaux release of the high-top iteration that launched last year. This time around, it has a pure white leather material that makes up the base foundation of the shoe before it is accented with burgundy overlaying on top for contrast. Additional details include the white nylon tongue, the matching burgundy laces by the forefoot, and the matching sock lining.

Image Credit: Nike

Low-cut Sneakers
Opportunity for creating innovative, lightweight and comfortable low-cut sneakers using Fall-centric color palettes.
Bordeaux Colorway
Opportunity for introducing Fall-inspired colorways in product lines across various categories such as clothing and accessories.
Mixing Hues for Fall
Opportunity for experimenting with new color combinations and offering unique designs that cater to the Fall season.

Industries Being Reshaped

Fashion
Fashion industry can incorporate Fall-centric colors in their clothing and accessories line to leverage this trend.
Athletic Footwear
Athletic footwear industry can experiment with low-cut sneakers and Fall-inspired palettes for their new product lines.
Sportswear
Sportswear industry can diversify their product range by introducing Fall-centric colors in their new releases.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 32%
Freshness 13%