Boon Supply is a new online marketplace that enables consumers to shop and donate to a charity of their choice with the click of a button.
The new website features an all-encompassing inventory which ranges from tote bags to bathroom storage solutions. The majority of these 200 items are priced under $30, and if that's not enough to entice online shoppers, the fact that 50% of proceeds from each sale is donated to charity, might. Consumers can select which charity they'd like the portion of their purchase to be donated to through the site's drop-down menu, which offers more comprehensive descriptions and photos.
In addition this website serves as a fundraising platform. Anyone can submit a cause to Boon Supply and receive funds following the cause's approval.
Image Credit: Boon Supply via Facebook
Key Themes Behind This Trend
- Charitable Marketplaces
- The development of more online marketplaces like Boon Supply that allow consumers to donate a portion of their purchase to charity presents an opportunity for businesses to increase profits while also promoting social good
- Low-priced Inventories
- Offering a wide range of products priced under $30, like Boon Supply does, can engage price-sensitive online shoppers and disrupt industries that depend on higher-priced merchandise
- Fundraising Platforms
- The rise of fundraising platforms like Boon Supply presents opportunities for businesses to develop partnerships with charities while also engaging customers to promote social responsibility
Where This Applies
- E-commerce
- Online marketplaces that donate a portion of proceeds to charity disrupt the e-commerce industry by catering to consumers who want to shop conscientiously
- Retail
- Low-priced inventories, such as the one offered by Boon Supply, disrupt the retail industry by tapping into a market of price-sensitive customers who would traditionally shop at larger retail chains
- Non-profit
- Fundraising platforms, like Boon Supply, present opportunities for non-profit organizations to engage more donors and receive more funding through an easy-to-use and innovative online marketplace
