The New Zealand book council found a creative way to make books fun again with this video. With the tag line “Where Books Come to Life†this animated commercial takes us to a paper fantasy world of darkness and suspence.
This beautiful stop motion animation brings life into the pages of the book “Going West†by Mauriac Gee.
Implications - With the rise of television and social media, reading is not necessarily a habit engrained in the routines of children and adults alike. This innovative idea from the New Zealand book council incorporates modern and popular mediums of information conveying and makes traditional books fun, interesting and appealing to the masses.
This commercial is definitely an effective way to urge people into reading.
What's Driving This Trend
- Stop-motion Storytelling
- Using stop-motion animation to bring traditional books to life in a visually appealing way.
- Interactive Advertising
- Creating immersive advertisements that engage viewers with interactive and visually stunning storytelling.
- Multi-media Branding
- Incorporating various forms of media to create a cohesive brand message that resonates with audiences.
Who This Affects Most
- Publishing
- Revitalizing the traditional book industry with visually stunning and interactive advertising techniques.
- Advertising
- Transforming how brands advertise their products through the use of stop-motion animation and multi-media storytelling.
- Entertainment
- Incorporating stop-motion animation and interactive advertisements into entertainment experiences to enhance viewer engagement.
