The New Zealand book council found a creative way to make books fun again with this video. With the tag line â€œWhere Books Come to Lifeâ€ this animated commercial takes us to a paper fantasy world of darkness and suspence.
This beautiful stop motion animation brings life into the pages of the book â€œGoing Westâ€ by Mauriac Gee.
Implications - With the rise of television and social media, reading is not necessarily a habit engrained in the routines of children and adults alike. This innovative idea from the New Zealand book council incorporates modern and popular mediums of information conveying and makes traditional books fun, interesting and appealing to the masses.
This commercial is definitely an effective way to urge people into reading.