The 'Journal 29' interactive book game provides players with a series of riddles to solve in order to move forward in the game and continue playing. The 'Journal 29' features a rich storyline behind it in order to get players intrigued and excited to start playing.
The board game-style toy is purported to be the last piece of evidence left behind by a group of researchers who vanished mysteriously. In order for players to find out what happened and know the whole story they must play through each riddle to get the answers and move forward.
The 'Journal 29' interactive book game merges online and offline methods by providing players with the physical book, but also requiring an Internet-connected device like a smartphone to go to websites listed as QR codes.